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AAA renews title sponsorship of Texas Motor Speedway’s fall NASCAR Cup Series playoff race

🕐 2 min read

Prior to the running of the AAA Texas 500 on Sunday, AAA and Texas Motor Speedway announced jointly that the national insurance company and auto club has signed a multi-year renewal of its race entitlement of the marquee Monster Energy NASCAR Cup Series playoff race, according to a news release.

The announcement was made by AAA Texas Vice President and General Manager Kent Livesay and Texas Motor Speedway President Eddie Gossage at the AAA Texas display stage in the venue’s Fan Zone.

The partnership began in 2008 AAA Texas became Texas Motor Speedway’s Official Auto Club.

“Over the past 10 years, the relationship between AAA Texas and the Texas Motor Speedway continues to increase and add value to our members,” said John Boyle, President and CEO of AAA Texas, in the release. “Both organizations place a premium on quality service, and we both leverage our brand and resources to promote automotive safety. The speedway is a top destination for race fans and we find it an ideal location to engage with existing members, while sharing the benefits of AAA membership and insurance with all those in attendance.”

This will be the second renewal of the original five-year agreement signed in 2010 when AAA Texas expanded its partnership with Texas Motor Speedway by securing the title sponsorship of the annual NASCAR Cup Series race in November.

“The folks at AAA have been a perfect partner and represent the type of customer service that our fans value,” Gossage said in the release. “Their sponsorship allows Texas Motor Speedway to present huge auto races to the fans affordably.”

The AAA Texas 500 is the eighth event in the 10-race, elimination-style NASCAR Playoffs featuring an opening field of 16 drivers. The AAA Texas 500 is the second of three races in the Round of 8 that ultimately determines which four drivers will contend for the Monster Energy NASCAR Cup Series championship in the Sunday, Nov. 19 season finale at Homestead-Miami Speedway.

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