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Friday, March 5, 2021

Adam Smith Harley dealership expands to East Texas

Adam Smith’s Calculated Risk Motorcycle Group, owner and manager of Adam Smith’s Texas Harley-Davidson in Bedford, Adam Smith’s Texoma Harley-Davidson in Sherman and Adam Smith’s Harley-Davidson of Waco, has acquired two locations in Nacogdoches and Longview for an undisclosed amount.

Previously known as The Harley Shop in Longview and Texas Thunder Harley-Davidson, the new acquisitions will be renamed Adam Smith’s Lumberjack Harley-Davidson (Nacogdoches) and Adam Smith’s Roughneck Harley-Davidson (Longview).

The additions expand Calculated Risk Motorcycle Group in North Texas, Central Texas, and now East Texas.

“The previous owners have done a great job. Now we’re going to take the baton and take it to the next level,” Smith said.

Lumberjack Harley-Davidson, located at 2518 N.W. Stallings, and Roughneck Harley-Davidson, located at 3400 N. Fourth St., will largely focus on events such as bike nights, garage parties and service workshops, and community involvement.

The Longview and Nacogdoches dealerships, which currently employ 30 people combined, plan to build on the core staff and expand the team.

Smith has owned Texas Harley-Davidson since 2011 and started working there as a teen. His six-acre flagship store in Bedford, currently undergoing a major expansion, will be one of the largest Harley-Davidson Motor Co. dealerships in the nation upon completion.

The flagship store is set to open in fall 2015.

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