General Manager, Justin Crain, and new ownership at Burleson Honda attempting to turn things upside down, including their billboards. (PRNewsfoto/Burleson Honda)
After an ownership change, Burleson Honda’s team decided to “turn things around,” starting with their billboards.
General Manager Justin Crain, along with Dallas-based RML Automotive, also own nearby Burleson Nissan. Both dealerships are located on Burleson Boulevard in Burleson.
The new ownership has flipped several billboards along Interstate 35. The strange sight has prompted phone calls, social media posts and more, creating just the buzz Burleson Honda officials hoped for.
“I’m glad we have caught people’s attention,” Crain said in the release. “But now it’s our job to show people how great our customer service is at our new store. We plan on making Burleson Honda the fastest growing Honda dealer in Texas and that starts today.”
Burleson Nissan has been one of the fastest growing Texas Nissan dealerships over the past three years.
Burleson Honda currently employs 80 people and, in the next year, the leadership plans to grow that number to over 120 employees.
“We purchased a store that was struggling to establish itself in a competitive market and in order to take care of customers we needed to shake things up – or in this case, turn them upside down,” Crain said in a news release.
www.burlesonhonda.com