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Tuesday, March 2, 2021

New American to use Sabre for reservations

Another piece in the puzzle of what the new American Airlines will look like in the future has fallen into place. American Airlines Group Inc., which now trades on the Nasdaq under, AAL, announced Monday it has reached an agreement with Sabre for the newly combined airline’s single reservation system. “The migration to one reservation platform in partnership with Sabre is a critical milestone in the merger integration process, and lays the groundwork for customers and employees alike to have a seamless experience throughout the travel journey,” said Maya Leibman, chief information officer – American Airlines.  

Southlake-based Sabre Airline Solutions president Hugh Jones said he is pleased to broaden Sabre’s technology relationship with American Airlines. “American Airlines has laid out an exciting vision for transforming the airline passenger experience and we’ll be working closely with them over the coming months to bring this to life using our data-rich, flexible technology solutions,” said Jones. While that piece of the puzzle has fallen into place, it will still be about two years before the two airlines – American and US Air – will see their reservation systems combined under Sabre.  

Because Sabre is the platform currently being used at American Airlines, it should cause minimal disruption for customers that typically fly that airline. In other Sabre news, the company last week filed its plans to go public with the Securities and Exchange Commission. According to the filing, Sabre could raise up to $100 million in the IPO. Sabre was taken private by Silver Lake Partners and Fort Worth-based TPG in 2007 with an investment of about $5 billion.  

Robert Francis
Robert is a Fort Worth native and longtime editor of the Fort Worth Business Press. He is a former president of the local Society of Professional Journalists and was a freelancer for a variety of newspapers, weeklies and magazines, including American Way, BrandWeek and InformatonWeek. A graduate of TCU, Robert has held a variety of writing and editing positions at publications such as the Grand Prairie Daily News and InfoWorld. He is also a musician and playwright.

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