Southlake-based Travelocity, one of the world’s largest travel companies, and Expedia Inc., the largest online travel company in the world, said Aug. 22 they have entered into an exclusive, long-term strategic marketing agreement.
Upon the implementation of the agreement, Travelocity’s North American websites will be powered by Expedia’s technology, customer services and supply and will focus its efforts on promoting its brand and marketing of its travel services. Travelocity will remain wholly-owned by Sabre Holdings Corp., and independent of Expedia Inc., which is based in Washington state.
Travelocity-owned lastminute.com in Europe and the Travelocity Partner Network are not included in this marketing arrangement. Both parties plan to begin development and implementation immediately, with an expected launch in 2014. Expedia Inc. trades on the NASDAQ under the symbol “EXPE.”