Monday, August 2, 2021
73.5 F
Fort Worth

Southlake’s Travelocity to partner with Expedia

🕐 1 min read

 

Southlake-based Travelocity, one of the world’s largest travel companies, and Expedia Inc., the largest online travel company in the world, said Aug. 22 they have entered into an exclusive, long-term strategic marketing agreement.

Upon the implementation of the agreement, Travelocity’s North American websites will be powered by Expedia’s technology, customer services and supply and will focus its efforts on promoting its brand and marketing of its travel services. Travelocity will remain wholly-owned by Sabre Holdings Corp., and independent of Expedia Inc., which is based in Washington state.

Travelocity-owned lastminute.com in Europe and the Travelocity Partner Network are not included in this marketing arrangement. Both parties plan to begin development and implementation immediately, with an expected launch in 2014. Expedia Inc. trades on the NASDAQ under the symbol “EXPE.”  

Robert Francis
Robert is a Fort Worth native and longtime editor of the Fort Worth Business Press. He is a former president of the local Society of Professional Journalists and was a freelancer for a variety of newspapers, weeklies and magazines, including American Way, BrandWeek and InformatonWeek. A graduate of TCU, Robert has held a variety of writing and editing positions at publications such as the Grand Prairie Daily News and InfoWorld. He is also a musician and playwright.

Related Articles

Our Digital Sponsors

Latest Articles

Not ready to subscribe?

Try a few articles on us.

Enter your email address and we will give you access to three articles a month, to give us a try. You also get an opportunity to receive our newsletter with stories of the day.

Get our email updates

Stay up-to-date with the issues, companies and people that matter most to business in the Fort Worth.

  • Restaurants
  • Technology
  • and more!

FWBP Morning Brief

FWBP 5@5

Weekend Newsletter

  • Banking & Finance
  • Culture
  • Real Estate